Company projects:

art is life

Art Is Life is Carolina Adan's shop to sell her art. She is an artist that works from Palma de Mallorca deveolping unique pieces that convey her interest like urban art and the see.
This is an example of a project I had to work with an already existing brand and had to be done in a very short time with limited resources.

MY ROLE IN THIS PROJECT

UX Design

Makind an online store is always very challengin, specially with that many categories, so a very deep analysis of the Information Architecture had to be done

Copywriting

The challenge in this projects regarding copywriting was to mix Carolina's personal tone with the language used in stores

UI Design

"Make Carolina's art the center and the most valued thing" This was the motto that I had to follow. Its very easy to populate the website with tiny elements of her art but that is distracting and creates visual noise, a clean design always make the pieces showcased the main character instead of buring them with details

Sitemap

ALthough in the end the sitemap ended up being simple, there was a lot of work behind that to define the categories that were going to be showcased. It’s crucial that the client can see and understand everyting in a quick glance.

Sitemap used in this project​

Wireframing

In this situation I was very short on time so it came to the desition of making just hte home wireframe to show the client the tone, the product categories and everything vefore jumping into the next phase. Usually online stores have similar structure when it comes to the product page, thelistings and so on. That’s why I was confident in skipping those steps given the amount of time available.

Examples of wireframe screens used in this project

Prototype

Here it was doen as exaplined before every single screen left with the clear goal of speaking in Carolina’s voice, selling their product and putting is art in value.

Examples of prototype screens used in this project​

Want to check the result?

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