Company projects:

Clarosol

ClaroSol is a big company based in Germany and Spain that provides outsourcing services. My role here was to develop a new graphic language that showcase their wide variety of services and to develop a UX that simplifies their huge amount of contents to present

MY ROLE IN THIS PROJECT

Graphic & Brand Design

Working with the client to create a new logo and visual identity

UX Design

Take all the content that the old website had and structure and process it to make it easier to understand and navigate

Copywriting

Adapt old texts to make them more modern and simplified alongside creating new claims to support the brand personality

UI Design

Take the previous visual and UX work to develop a visual system that communicates the brand and and its easy to navigate and read

Logotype & Visual language

Clarosol had a very outdated logotype and a non existant visual language. So while I was doing UX research and the sitemap I also took the challenge of developing examples and moodboards according to the briefong received and interviews that we had. There was 2 options in the end to guide the client. A first option heavier and set to communicate how stable and strong is the company and other option more nimble whos intention was to talk abou the dinamism and adaptability of the company.

Summary of the logotype design process

Example of how animation could be used in the dynamic proposal of the logo

Sitemap

There were a lot of different kind of content that had to be processed, oganized and simplified. We ended up with they services (the most important thing), the areas in with the company worked, their blog and a montly magazine that they had been producing for a long time and we considered it to be very important for the brand

Sitemap used in this project

Wireframing

Once the tone and the structure of the website was settled (as a consequence of previous work in UX; copywriting, brand and the sitemap) I prepared the wireframe to make sure that we had a very good skeleton that was following our gols and to align the client.

Examples of wireframe screens used in this project

Prototype

After the client approved the wireframe the next fase was to create the final prototype where the client could see how all the previous work conveyed in the final screens.

Examples of prototype screens used in this project

Want to check the result?

check out other recent company projects

UX/UI

Art is Life

Artislife is a tiny project of Carolina Adan’s shop. Where I had to work to create a store that reflects his artistic views and highlights her product

BRANDING & UX/UI

SMmax

SMMax is the most important maxilosurgery society in Spain. This project is a brand and website redesign that addresses and solve some of the main problems they had